Market research.

To decide who my magazine would be aimed at I decided to conduct a questionnaire. Here are the questions I asked:

1. Are you male or female?

A) Male

B) Female

2. How old are you?

A) Younger than 16

B) 16-24

C) 24-30

D) 30- 40

E) Over 40

3. What type of music do you like?

A) Rock

B) Indie

C) Pop

D) Rap

E) R&B

F) Other

4. Which music magazines are you more likely to purchase?

A) NME

B) Sugar

C) Smash Hits

D) Q!

E) Kerrang!

5. Would you be more likely to buy a music magazine if it featured established artists or unsigned artists?

A) Established

B) Unsigned

6. Why do you buy magazines?

A) To look at pictures.

B) Read articles.

C) To find out about new artists

D) To find out about up-coming concerts

I asked 20 people to take part, here are my results:

Market Research

From my research I can conclude that my main audience would be interested in an NME style magazine, based on established audiences with article based features. I also decided that it will feature 'indie' artists as that is where most are interested, from this i can choose a target age, from the magazines I have studied I feel that it would be best to aim it at 16-24 year olds. I think that this can easily be incorporated into my coursework.